Written by Carlos Jonay Suárez , co-founder of remote villages.

I was going around where to write this post, so what, without more, I'm going to get the blanket to my head and I'm going to start at the beginning. 

A few days ago, while we had an Elsa conversation (co-founder of pueblos remotos, and regularly written in this blog) and I arose the theme of 'If we were giving too much weight to teleworking' within the communication of pueblos remotos.

That made me think, and rethink, that perhaps we were putting too much effort into that part, and despite the fact that the connected rurality, as we have told you more times, it goes from the combination between teleworking and rural environment, I think that in Occasions I can sin of focusing too much on the first.

But, nothing is further from reality, this, Pueblos Remotos , it is more than teleworking and landscapes that take away the hypo, this also goes from rurality and, above all, of the actors that are within it.

Don't call it 'Storytelling', call it history

Within the world of digital communication, anglicisms are 'our daily bread' (I don't know what happens to me today, the truth) and there is one that stands out above all: the 'storytelling', or, or, Translated into 'Castilian': tell a story (your brand, product, service, etc.)

When you work in digital strategy and want to achieve different results in the communication part, you always have to investigate, investigate and ask (as if there were no tomorrow) to get the necessary elements to build that 'storytelling' that will make your product 'unique', which differentiates it from everyone else.

However, now that I consider this with any of the editions we have done, and therefore, with Pueblos Remotos , that exercise is almost unnecessary. Because? Because here the stories are people, and that 'storytelling' is already built with their own , to get lost, to be in a place where to live a new day to day.

What better 'Storytelling' must be your own story?

This goes from people ... and their stories 

Yes, you have caught me, the phrase, 'this goes from people', I have already used it before, it is true. But, I will say in my defense that it is the reality that we have always raised. Pueblos Remotos arose to unite people, to generate situations in which they can interact, know, stop, talk, listen, dialogue and create. 

This goes to take advantage of opportunities and build human relationships, why would you leave for twenty -one days to telework with other people already connect with local actors? That Centric Human that is spoken so much in business, is our main premise in remote villages.

For this reason, I want to introduce you to our four local actors, in Fuencaliente, in a different way, since they all have a story behind and a reality ahead, and one way or another, they are already part of our project.

Jordan Acosta 

Jordan is a young Fuencaliente Entrepreneur, and his history is related to the traditional pastry of the Island of La Palma and more specifically, with that of this municipality. He represents the third generation that has opted for a family business, of human production and close to the people, the people who consume their products. 

The business that Jordan represents, Dulceía my taste, is not just a pastry store, is a corner that tells a story that has been transmitted from mothers to children, and that keeps a part of the essence of this Palmero municipality alive. 

Vicky Torres

Vicky also represents a family business and on this occasion, the fifth generation in 'putting hand to the earth' and producing a wine that delights who proves it.

In addition, she is the first woman in charge of the Juan Matías Torres winery, something that has endowed with the same character and another way of doing things. Therefore, when you think about your cellar, do not think only of a wine that can delight your palate, think about the story that all those vineyards tell, in the conversations that have arisen around them, and the effort that has been made to keep them All those generations.

Gustavo Díaz 

Gustavo puts the different, and conscious touch, from an artistic prism. Crafts, so necessary in all its ways to maintain living stories and traditions, is an art that is in extinction in many peoples and corners of Spain. Keeping it alive, is therefore a responsibility.

Long Hurr, Gustavo's project, works with recycled iron, a material that tells multiple stories, and that thanks to his talent and performance, shows us new stories with each sculpture what he does. Therefore, when you think of living rust, also do it in the concept, in sustainability and what each material tells.

Juan José Santos

Juan José puts on the table a touch of sanity and a reality that is increasingly present in our day to day: to be able to produce our own food. In an interview that I could read from him, and very successfully, he said that we have to start promoting self -consumption, not as a temporary remedy, but as an option and a thought of the future. 

With Palma Oliva Almazara, Juan José not only represents introducing a new differential product in the municipality of Fuencaliente, but also represents the 'transformation and change' after the 'catastrophe'. Palma Oliva arose after Juan José lost all his vineyards in a fire in 2009, so when you think about this project, do not think only of oil, or in olives, think about the effort, vision and in the sense that he gives him in his day to day.

A common story

All these stories have a common conductive thread, such as a landscape and an environment that also has its own history. A history of a municipality forged between volcanoes, a municipality that has grown (literally) and has been rebuilt on multiple occasions.

For these reasons, and some more that we have already shared with you, don't you consider that Pueblos Remotos fuencaliente can be a destination to build a new story?